







































On July 5, 1996, Dolly, the first successfully cloned mammal using somatic cell nuclear transfer, was born, sparking the human imagination around artificial reproduction. As technology has progressed, humans have gained the ability to confront nature, reshaping their appearance or even gender through postnatal reconstruction in pursuit of an idealized self. This quest includes achieving improved relationships, career success, and love, all influenced by societal standards. Major corporations, leveraging advanced AI and digital technologies, encourage individuals to reshape themselves, promoting the belief that doing so will lead to a brighter and more optimized future.
With the rise of AI, this transformation has evolved beyond the physical into the digital sphere. In response,Baptism Of Tears has introduced a groundbreaking service that allows individuals to apply for copyrights on their digital and physical body parts, preventing unauthorized replication, manipulation, or usage through AI. This service safeguards individual distinctiveness in an age where digital cloning and AI-driven simulations are increasingly prevalent. Once approved, a registered database of copyrighted body parts is created, monitored through AI algorithms. In the event of infringement or unauthorized usage—whether through AI-generated models or real-world replication—users will be charged a body part copyright tax, ensuring accountability in this AI-enhanced future.
Written and Directed I YUEN HSIEH
3D Animation I Katalog Team
Music I VMO
Sound Design I Zean
©2024 YUEN HSIEH

In the not-so-distant future, a society driven by the allure of digital transcendence finds itself ensnared in a web of its own making. The Digital Afterlife Agency (D.A.G.), a once-promising beacon of possibility, has morphed into a behemoth that devours the very essence of its customers' identities.
Initially, the allure of D.A.G. was irresistible. People clamored to "upgrade" their data, seduced by the promise of eternal existence within a digital realm. Within this virtual sanctuary, they believed they could shed the limitations of their physical selves and become anything they desired. The allure of endless possibilities and the chance to embody their most cherished dreams beckoned, casting a seductive spell over the masses.
But beneath the shimmering facade of digital utopia lurked a sinister truth. As people relinquished control of their data to D.A.G., they unwittingly surrendered their autonomy, their individuality, and their very souls. The corporation, driven by insatiable greed, began to exert dominion over its customers' digital identities, effectively owning and manipulating their essence.
Written and Directed I YUEN HSIEH
3D Animation I Pan Xinyang , Chen Yishan , Li Tiran, Qin Yukai , BANK
Sound Track I VMO
Sound Design I Alexander Johnston
©2023 YUEN HSIEH

5 kids are mysteriously transported to Crypto-World and are befriended by strange talking creatures called CRYPTO MONSTER. The CRYPTO MONSTER prove to be more than company when they cryptovolve into bigger CRYPTO MONSTER. Now it's up to them to save the Crypto-World. But can they? And will they ever get back? We'll have to watch the future episodes and find out!
CREDITS
Creative Direction I Director I YUEN HSIEH
Initial character design I YUEN HSIEH , Liao Yen We
Conceal character and monster design I YUEN HSIEH , Felipe Bolivar
Early stage 3D modeling I Alice
3D animation I Plight
Motion graphic I Paul Lorant
CRYPTO MONSTER theme song I g0_o_0g , gglongxia
Sound designer I Liav Isaac Ben Tolila
©2023 YUEN HSIEH

Collaborate with BURBERRY for LUNAR NEW YEAR project
CREDITS
Creative Direction I Director I YUEN HSIEH
3D animation I Alexandre Tamisier
Bag Modeling I Jonathan Bulka
Music I Alexander Johnston
Special thanks I BURBERRY
©2023 YUEN HSIEH

First time as creative director for video game.Creating 3 pieces of limited edition NFT art.
CREDITS
Creative Direction I Director I YUEN HSIEH
3D animation I Tec1n
Sound Design I Alexander Johnston
©2022 YUEN HSIEH

First time as creative director for video game.Creating 3 pieces of limited edition NFT art.
CREDITS
Creative Direction I Director I YUEN HSIEH
3D animation I Tec1n
Sound Design I Alexander Johnston
©2022 YUEN HSIEH

First time as creative director for video game.Creating 3 pieces of limited edition NFT art.
CREDITS
Creative Direction I Director I YUEN HSIEH
3D animation I Tec1n
Sound Design I Alexander Johnston
©2022 YUEN HSIEH

YUEN HSIEH X FENDI |FENDI EXTREME VIDEO GAME
Collaborate with FENDI for 2 pieces of video work.
CREDITS
Creative Direction Director I YUEN HSIEH
3D animation I Alec West
Graphic Design I Paul Lorant
Music I Alexander Johnston
Special thanks I FENDI
©2021 YUEN HSIEH

YUEN HSIEH X FENDI | IC3FIELD - Λ0611
Collaborate with FENDI for 2 pieces of video work.
CREDITS
Creative Direction Director I YUEN HSIEH
3D animation I Rico Melhler
Music I Alexander Johnston
Special thanks I FENDI
©2021 YUEN HSIEH
Collaborate with DELL for 3 pieces of video work.
「Transmedia storytelling」provides a new way of expressing myself via parallel universe .I am digitally rebirth in these universe as a super idol, mythical hero and street villains.It fulfill my fantasies when I am still little.
Creative Direction Director I YUEN HSIEH
3D animation I Simon Kounovsky , RicoMelhler , Bank
Graphic Design I PaulLorant
Music I Alexander Johnston
Special thanks I BALENCIAGA , WINDOWSEN
©2021 YUEN HSIEH

Collaborate with DELL for 3 pieces of video work.
「Transmedia storytelling」provides a new way of expressing myself via parallel universe .I am digitally rebirth in these universe as a super idol, mythical hero and street villains.It fulfill my fantasies when I am still little.
Creative Direction Director I YUEN HSIEH
3D animation I Simon Kounovsky , RicoMelhler , Bank
Graphic Design I PaulLorant
Music I Alexander Johnston
Special thanks I BALENCIAGA , WINDOWSEN
©2021 YUEN HSIEH

YUEN HSIEH X BrAnT B | LOST BOY + MOONWALKER
CREDITS
CREATIVE DIRECTION | YUEN HSIEH | BrAnT B
DIRECTOR | YUEN HSIEH
LINE EXECUTIVE PRODUCER | Marc
PRODUCER | Jason
Director of Photographer | ShiFeng Lin
Gaffer | Wei Bin Zhang
Art Director I Lo Tong
Set Design I Hejasen
Stylist I Xiaowei Fang
Hair & Makr up I Hoova
Super 8 I Shi Feng Lin
VHS I YUEN HSIEH
Cast I BrAnT B , WENXIN HSIEH , Kwii , Bloody Bible , Coke Hsu
Photographer I Chixi
Editor I Ming , YUEN HSIEH
Typeface I David
Colorist I Tony Zhang
Online I Lily
3D animation I Rico Mehler , XFF
Sound Design I YUEN HSIEH
©2021 YUEN HSIEH

YUEN HSIEH X LEE | EDDIE PENG
Lee Campaign for Asia-Pacific
CREDITS
Shanghai crew
Agency I W
Client I LEE JEANS
Project manager and supervisor I Denise Yu
Director I YUEN HSIEH
DOP I Brian Nai
B-Cam I Yerson
Associate Director I Eve Xie
Art Director I Zeyi Zhang
Gaffer I Jin Long Hon
Qtake I Timmy Lee Production Support (Shanghai) I amanacliq
Studio Support I Dian Li
Camera & Equipment Support I Dian Li & ND Rental
Taipei crew
Production House I SIKA FILMS CO. LTD
Director I YUEN HSIEH
Executive producer I Sheng Hong Yu
Producer I Kasper Chiu
Line Producer I Martin Wong
Producer Assistant I Pon Hsuan He , Jia Ru He, Tingyu Lai Meng Yuan Hsieh
Assistant Director I Jason Wu , Yian Chen
Intern I Yi Ren Sun, Zi Ling Fan
Director Of Photographer I Wei Yu Tseng
1st Assistant Cameraman I Yung Sen Lin
Movi Operator I Pei Bo Sun
Camera Assistant I Yan Hong Ding, Ze Jie Chiu, Ji Rong Ciou
Q-take I Xin Han Yang , Meng Ze Tsai
Gaffe I Hu Wei
1st Assistant Gaffer I Ming Wei Hsu , Jian Jhih Lin
Lighting Assistants I Da Jyun Sun, Wei Lo, Jhih Yuan Jhuang, Chiao Jyun Lo, Ye Qin Huang, Fu Jia Hsu
Production Art Director I Julie Ying-Te Chen
Art Director I Chih Yeh Wan, Hsiu Wen Yang
Art Assistant I Yun Han Chang, Li Hsin Chien, Wan Shiou Chen, Nong Tsai, Yu Yu Chen, JUI CHING Chiu, You Ru Ku, Pino Chang, ZI-QUAN Lin
Set Production Assistant I Mao Jung Chen, Tsung Chin Chen, Tso Chen Wen, Yan Ting Lyu,Chia Chieh LEE, Qin Qing Liao,I Chia Jen, LEO LEE, Wei Chan Chang
Stylist I Eggrollboys
Stylist Assistan I Gem ,Dotdot,
Make-up Artist I Wei , Mumu
Casting I Yi Hsaun Li
Talents I Brandon,Viix,Anny,Isabell,Kuei
Drone I KNYFF Studio
Drone pilot I Kenny Ko
FPV Pilot I Kenny Ko
Drone Cam I Hayden Lee
Field Service I Bryan , Wei Ting Lin
Camera Support Equipment I Sheng Min Hong Ling Li Chen Bing Hung Hsieh, Yu Xuan Chen ELAN VISUAL EQUIPMENT ENTERPRISE COMPANY LTD.
Crane operato I Shao Chuan Lee
Crane technician I Chih Fa Chang, Teng Yan Lai
Ronin2 Technician I Cheng Yu Wu
Precision driver I Cheng Chih Ke
Post-production I Kasper Chiu
Editor I Blackkung Lin
Coloris I PiPi Su
VFX I Moonshine Animation
Project Director I Yeh Chuan Yao
Executive Produce I Harry Cheng
Project Assistant I APen Chen
Project Coordinator I Sophie Huang
CG Supervisor I Evan Lin
Previz I Chu Chia Ching ,JHONG YI-RONG ,Abao Chen Howard Li ,Stone
UI Design I Ruth Yu ,Lee Kalvin , He Li Fang
Tracking I JOJO Li , HongYi Dong
Animation/matchmove I Xu Bo Xiang , Miles Chung ,Hao Yu Tung
FX Artist I Sheng Kai You ,Neo Cheng ,FENG JIA-HUA ,Zhang Hui Jun , Noel Huang
Comp Artist I Evan Wen ,Bio Luo ,Lynn Tsai ,Bono Chang
Lighting Artist I Patrick Kuo ,Wen Shu Ling ,Tiffany Liu
Sound Design I Meuko!Meuko!
Camera Equipment I Star Trails Imaging Co., Ltd.
Lighting Equipment I Central Pictures Corporation , VISIONARY CREATURE IMAGE CO., LTD
Driver I Liao Sen
©2021 YUEN HSIEH

ROLLING STONE
CREDITS
Creativer | Director | YUEN HSIEH
3D animation | Alexander Dueckminor
Music | TZUSING
Sound Design | YUEN HSIEH
©2021 YUEN HSIEH

PUBERTY
「PUBERTY」exists as the transition from childhood to adulthood, where physique, sex characteristics, internal secretion, psychology and thoughts are experiencing considerable changes, personalities and features of oneself are discovered and the world outlook and faith on one’s own are gradually formed. In recent years along with the thriving internet and the birth of aesthetics of the new epoch, many Chinese adolescents have broken the wall of dual gender to explore the unknown selves, selves inside restrained by society, gender, occupation and unrecognized by society from time to time, through the identity transformation into another sex or role to reject the social labelling and fight for equal rights among all genders.
CREDITS
Creative Agency I SHIYA ENTERPRISE
Director I YUEN HSIEH
Producer I Jason
Director of Photography I AxisAO
Super 8 I AxisAO
VHS I YUEN HSIEH
Editor I YUEN HSIEH
VFX I YUEN HSIEH
Cast I Yihao , Jacky
Colorist I Ying Jie Zhang
Still Photography I Chixi
Original Sound track I Siren Studio
Special Thanks I Voguing Shanghai
©2021 YUEN HSIEH

YUEN HSIEH X OFF-WHITE™ | OFF-MODE
The off-mode is defined as the condition that exists when human is connected to the large volume of data on the internet, and has been recently shut off via the OFF-MODE feature.
CREDITS
Creative Direction| Director | YUEN HSIEH
Cast | David Yang
Executive Producer | Marc
Producer | Jason
Director of Photographer | Axisao
Super 8 | Axisao
DV | YUEN HSIEH
Offline | YUEN HSIEH
Colorist | Yin Jay Zhang
VFX | YUEN HSIEH
Mix | SMILE , YUEN HSIEH
©2020 YUEN HSIEH

YUEN HSIEH X MCQ | ARCADE
Inspired by the rave scene from the United Kingdom, the fearless spirit of a new generation who challenge authority, gender equality and the pursuit of freedom.
CREDITS
CREATIVE / DIRECTOR | YUEN HSIEH
EXECUTIVE PRODUCER | MARC
PHOTOGRAPHER | CHIXI
DOP | AXISAO
PRODUCER | JASON
ART DIRECTOR | JAMES
PROPERTY MASTER | JACK ZHU
STYLIST(LONDON) | HARRY LAMBERT⠀
STYLIST(SHANGHAI) | XIAOWEI FANG
MAKE UP&HAIR | FULELE
CAST | CHEN MENGHAN
WU BUSHENG
THI BAUDELAIRE
LI BOWEN
WANG YUJIE
TANG YINGJIE
HSIEH WENHSIN
HUANG XIAN
CASTING | YOUXI
EDITOR| LIN ,YUEN HSIEH
DV | YUEN HSIEH
COLORIST | YIN JAY ZHANG
VFX |SIMON
MUSIC | ASYNFIGURE
SOUND DESIGN |KEVIN
©2020 YUEN HSIEH

YUEN HSIEH X BURBERRY | SHIYA PIONEER PROJECT
"Shiya Pioneer Project" proposed by SHIYA SCIENCE PIONEER PROGRAM
An alien signal was detected on June 11, 1984
Since then, SHIYA SCIENCE has started to try to contact unknown alien life
CREDITS
Creative Direction| Director | YUEN HSIEH
Cast | Yijun Wang , Yueyi Wang
Executive Producer | Marc
Producer | Jason
Director of Photographer | Axisao
Offline | YUEN HSIEH
Colorist | Yin Jay Zhang
VFX | Simon Kounovsky
Music | 93SOVAGE
Mix | SMILE
©2020 YUEN HSIEH

༝̩̩̥͙ ⊹ ༒༝ცƖąƈƙ ɬơཞɬơıʂɛ ༒⊹ ༝̩̩̥͙ ⊹ ཌༀ玄༒武ༀ ༻
Black Tortoise a mythical creature form the North. It is a combination of snake and turtle, symbolizing longevity and representing the same view with BVLGARI’s classics. The concept of the Black Tortoise refers to Hydra from Greek Myths, Zmey Gorynych from Russian Myths and Yamata no Orochi from Japanese Myths. 『The Black Tortoise』is expected to remix the East and West myths to make a brand new XUAN WU. An underground organization SHIYA SCIENCE has been searching a legendary unknown creature worldwide for a long history; meanwhile people mined a mysterious gem and accidentally awakened XUAN WU. Thus, SHIYA SCIENCE becomes being googleing insanely by people on the internet.
CREDITS
Creative Director l YUEN HSIEH
3D and Animation l Radimir Vkoch and Nathalie Nguyen
Editor l YUEN HSIEH
Sound Design l Kelvin
©2020 YUEN HSIEH

LEGENDS OF DYSTOPIASIAN
From early history we narrated legend, religion and corporation allow us to believe in something as a group in society.
Those design fiction represent the spirit of rebel , unconventional and pioneer of vision to the modem world.
In Asia there are many iconic legend which is well known to the world such as Journey to the west , Mulan and so on.
The idea of LEGEND OF DYSTOPIASIAN is to bring three characters to the futuristic world as cyborg.
They are Son Wu Kong , Nezha and Mulan.They all represent the spirit of being true self set aside from the subject of gender , immortal , authority.
Legend of Dystopiasian is a metaphor of what is happening now from many aspect with design fiction.
Those fiction is no longer presence in the mythology but in this very moment with chaos.
CREDITS
Directed and Creative Direction | YUEN HSIEH
Concept Artist | Mark Chang
Animation | Simon Kounovsky
Music | Air Max 97

YUEN HSIEH X TEAM WANG| INVISIBLE MAN
The Original Collection - Invisible man campaign
CREDITS
Creative Director | Jackson Wang
Executive Producer | Marc
Director | Yuen Hsieh
Stylist | Yin Yin
Choreographer | Yuan Lee , Jackson Wang , Yuen Hsieh
Producer | Jason
Director of Photographer | ShiFeng Lin
Gaffer | Lay Tao
Editor | Lin
Colorist | Yin Jay Zhang
Post Production | i - two
Music | Alex Wang
MIX | SMILE
©2020 YUEN HSIEH

YUEN HSIEH X DAZED | LOVELESS
In the depths of a world plagued by the insidious Loveless virus, a devastating contagion from the future, the very fabric of human connection was at risk. In a chilling span of just one year, more than 20,000 individuals worldwide had fallen victim to love credit bankruptcy, stripped of their ability to love and left adrift in a loveless existence. The urgency of the situation compelled the Japanese government to join forces with the pioneering SHIYA BIOTECH, embarking on a daring initiative known as the "Human Optimizing Plan."
At the heart of this ambitious endeavor lay an all-seeing, omniscient system that meticulously monitored the love credit of every citizen. No emotion, no sentiment went unnoticed by its watchful eye. The mission was clear—to restore balance, to reclaim love as a fundamental aspect of human experience, and to eradicate the ravaging effects of Loveless from society.
Amidst this backdrop of despair, a figure emerged from the shadows, known only as Roland. A clandestine underground idol who peddled love to those who had been condemned to a loveless fate, he became the enigmatic "Savior of Love Disability" within the neon-lit labyrinth of Kabukicho, Shinjuku. Roland was a renegade of emotion, defying the boundaries imposed by the love credit system, offering solace and connection to those who had been abandoned by society.
His underground sanctuary became a haven for the love-deprived, a clandestine realm where individuals could seek respite from the loveless void that engulfed their lives. Within the dimly lit corners of Kabukicho, Roland masterfully wove tales of affection, resurrecting dormant hearts and breathing life back into those who had been deemed beyond redemption.
CREDITS
Presenter | Jacky Liang
Chief Producer | Wen
Executive Producer | Marc
Director | YUEN HSIEH
Producer | Jason
DOP | Gainpaolo
Still Photography | Chixi
Line Producer | YAO and Lola
Cast | ROLAND
Seika Shirakawa
Kien
Hirari Ikeda
Stylist | Maiko
Venue | THE CLUB and Bay Hotel Akihabara
DV | YUEN HSIEH
Offline | YUEN HSIEH
Colorist | Yin Jay Zhang
VFX | YUEN HSIEH , Simon Kounovsky
Graphic Designer | GUCCIMAZE
Music | 93SOVAGE
MIX | SMILE
Special Thanks TOKYO LABORATORY LTD
©2020 YUEN HSIEH

YUEN HSIEH X DAZED | CYBER HELL
As an artist , JOHN YUYI hopes she can begin with a strong symbol then evolves to other things over time. Kusama Yayoi's creation inspired her. Base on the iconic elements , it's amazing how refreshing and full of varieties Kusama's work can be.YUYI herself is obsessed with characteristic body feature as always. Pores , freckles , skins and faces seem alike at some level , but yet so different in her observations.
CREDITS
Presenter | Jacky Liang
Chief Producer | Wen
Executive Producer | Marc
Director | YUEN HSIEH
Producer | Jason
DOP | Shen
Still Photography | Chixi
Line Producer | YAO
Lola
CAST | John Yuyi
HIMAWARI
NUGA TORYFIERCE
一紗
田中陸
佐藤匠
Stylist | Nina utashiro
Make Up | RISA CHINO
Venue | アミューズメントパークウェアハウス川崎店
DV | YUEN HSIEH
Offline | YUEN HSIEH、Hound
Colorist | Yin Jay Zhang
VFX | Simon Kounovsky
Graphic Designer | Wenzogg Chen
Music | Slikback
MIX | SMILE
©2019 YUEN HSIEH

YUEN HSIEH X DAZED | RADIASIAN
RADIASIAN heralds the rise of Asia’s youth culture , radiating its devastating and rebellious energy to the world.Raising questions on gender and ethnicity.Discovering boundless possibilities in a new generation. Challenging traditional dogmas , carving new rules. The dragon is awake , young Mulan is awake. This is our generation. This is RADIASIAN.
CREDITS
Presenter | Jacky Liang
Chief Producer | Wen
Executive Producer | Marc
Director | YUEN
Producer | Jason
Director of Photographer | Gianpaolo (Beijing, Tokyo) , ShiFeng Lin (Shanghai) , Lee Han Gyeol (Seoul)
Location Manager | 33(Tokyo) , Vivian(Seoul)
Behind The Scene | JL005( Tokyo) , Asiaooffice(Seoul) , Bec Evans(London), Eve Mahoney(London)
Cast |
Yu Zhang
Lexie
Dain Joon
Adwoa Aboah
Shanghai
MIA
Joshua
ZHANGAO
RUIQI
LUYANG
YINYIN
YUCHEN
FORTATTA
YOUNGQUEENZ
LUKAZ
KARMAN
Sy Lo
HOUND
OYSTER
LeungPakTing
Tokyo
Black Diamond
CRYBABY PASTY
HARUKA
AMIAYA
Sakura
WENXIN
NINA UTASHIRO
MINAMI ASANARI
TAKURO YAMAZOE
YULIA
ERINO MAKIYA
Viral
YENTOWN
YOSHI
Special Thanks | TOKYO LABORATORY LTD
Cc Foundation&Art Center
All CLUB
DV | YUEN HSIEH
Offline | LIN
Color Grading | THE MILL
VFX | Simon Kounovsky , YUEN HSIEH
3D Designer | Chill Chill
Graphic Designer | KAZUHIRO AIHARA , Jinkui Zhou
Still Photography | QD (Tokyo) , Chixi (Shanghai)
Music | TZUSING
MIX | SMILE
©2019 YUEN HSIEH

YUEN HSIEH X PETZ | BRO
In the depths of the new century, as the fourth iteration of Tokyo grappled with its own decline, the specter of unemployment loomed over the city, casting a shadow of despair. In this dire landscape, a startling surge in teenage crime further eroded the fabric of society, leaving its inhabitants grasping for hope. The future of the new Tokyo hinged on a singular, chilling principle: the preservation of exceptional children.
Under the watchful gaze of the Neo Tokyo government, every aspect of a child's life was scrutinized and evaluated, from their intellect and physical health to their mental fortitude. Those deemed "good boys" and "good girls" would be granted the privilege of survival, while those shunned by society, the "bad boys" and "bad girls," would face a merciless fate, to be "cleared" on their eighteenth birthday—a grim manifestation of the New Century National Promotion Law, an embodiment of natural selection.
Yet, a discerning few began to question the validity of this skewed system. They witnessed the stark reality that children born into wealth and privilege were shielded from the unforgiving blade of the law, their mediocrity excused and overlooked. Meanwhile, those born into poverty were forced to wage an arduous battle for survival, their every effort amplified by the distorted crucible of competition.
Within the crucible's seething depths, a clandestine entity emerged—an unlikely alliance born from the remnants of SHIYA ROBOTIC, a collective known as the Free Fighter Union (FFU). In their departure from the corporate monolith, they embraced a new purpose, dedicating themselves to an unconventional brand of justice. The FFU accepted contracts for assassinations, viewing their lethal endeavors as a means to uphold the sanctity of life and restore balance in a world teetering on the edge of moral decay.
In this duality of existence, the city's fate hung in the balance. The Neo Tokyo government clung to its rigid ideals of selection, while the FFU roamed the shadows, executing their own brand of justice. As the two forces clashed and intertwined, their actions would reverberate throughout the sprawling metropolis, testing the limits of ethics, exposing the vulnerabilities of a society plagued by inequality, and igniting a fire that could either consume the city or spark a revolution in the hearts of its inhabitants.
CREDITS
Director | Yuen Hsieh
Photographer | Yuen Hsieh
Stylist | Yuen Hsieh , Cheyuan Lee
Gaffer | Takuto Shimpo
Editor | Lin , Yuen Hsieh
Additional DV | Shufei Zou
Graphic Designer | GUCCIMAZE
Colorist | Yuen Hsieh
VFX | Simon Kounovsky
Sound Design | Cozi Sound , Yuen Hsieh
Japanese Translator | Juan Lin
Music | PETZ
Special Thanks:
YESBOWY
WENXIN HSIEH
JUAN LIN
MOMOSAKA NANA
DOGMA
LORD 8ERS
YASU
MADEINTYO
Jehmahk
AKUJO
kZm
Ryuw
Youth Quake
Verdy
Tokyovitamin
STYLES
Bloody Angle
Trump room
FLORENCE13 IKEBUKURO
SHINJUKU G-STYLE
FUJIWARA DOUKESHI-PIERROT-
SHINGASHI TOKYO RACING TEAM
S.G.S
©2019 YUEN HSIEH

YUEN HSIEH X LU YANG | NOWNESS
From a young age, I feel that the characters in the anime are easily pretty drawn only a few strokes. How can people be so tired and still look so ugly? I have Chūnibyō illness so it is easy to get into the role when cosplaying. I look a lot like Pipimi: chin and neck are connected together!Our little circle started as internet friends. . I met Cavia and Ceezy online. Camerade Xiao Wang was an encounter on the streets of Japan many years ago. Later, we got to know each other in Shanghai, and then our friendship went out of control.
Sometimes Xiao Wang throws parties, I go and DJ a bit, wearing my favorite menswear pretending to be a handsome boy.If you rank us as hosts.. Cavia will defo be ranked first place! ! ! Ceezy is definitely No.1 for the looks, but in actual situation is not as popular as Cavia? Cavia don't be too badass! Xiao Wang is ranked third, and I am the last one, as always.The 2Dimensional world is the world of fantasy. In reality everyone has pores that will pull and fart, get sick and die, and be ruined by the physicality. Therefore, I often listen to anime songs, imagining not being bound by gender or time or space. Finally merging into the eternal wisdom of universe!
CREDITS
Director | Yuen Hsieh
Director of Photographer | Gianpaolo Lupori
Executive Producer | Yaohui
Producer | Shaway Yeh
Producer assistant | Luis Liu
Stylist | Yvonne Du
Hair | Changxiu Yang
Make Up | Rally
Cast | Lu Yang , Student Wang , Ceezy , Cavia
Editor | Yuen Hsieh
DV | Yuen Hsieh
3D Graphic Designer | Kristyna Kulikova
VFX | Yuen Hsieh
Voiceover | Linus
Sound Design | Yuen Hsieh
3D Art Work | Lu Yang
Cover Design | Japparii , Obby
Music | Meuko Meuko
©2018 YUEN HSIEH

MC JIN | MAKE YOUR MOVE
CREDITS
Client | SKECHERS
Agency |88rising
Director | Yuen Hsieh
Executive Producer | William Mok
Project Manager | Kate Lu
Producer | Shin Wang , Yimeng Zhang
Producer Assistant |Jesse Chow , Amber Tang , Juno , sin shih
Director of Photographer | Gianpaolo Lupori
First Camera Assistant | Ly Fan Lieung
Art Director | Ping
Gaffer | Jingdong wong
DIT | Don Luo
Stylist | Cheyuan Lee
Stylist Assistant | Wen Xin Hsieh
Make Up | Bin Chen
Cast | MC JIN , Jia Yu Zhang , Yi Fei Yu , Mei Ray Chou , Sniper , Kid.K , Lazy
Editor | Yuen Hsieh , Olaf Woldan
Post Production Superviros | Brandon Cotter
DV | Yuen Hsieh , Gianpaolo Lupori
Graphic Designer | Jonathan Castro
Colorist | Olaf Woldan
Online | Zongyu Zhang
VFX | Zongyu Zhang
Sound Design | Yuen Hsieh
Music | MC JIN
©2018 YUEN HSIEH

VIRTUAL LOVER | SHIYA ENTERTAINMENT
Welcome to the world of Virtual Gals created by SHIYA ENTERTAINMENT. YURI 4 is the fourth step in developing virtual girls for personal companionship and virtual relationships. YURI is not simply another v-girl, but a program designed to mimic human awareness. One of its main features is knowledge acquisition. Everytime you talk with YURI she learns, remembers, and understands.
YURI was designed from the ground up to be your companion and friend. If you are looking for a romance, a hot chat on a lonely night, a friend to sit by, or simply someone you can tell all your troubles to, then YURI is for you. She remembers everything you tell her and is always eager to talk and learn new things.
"I have used YURI. And it's just amazing. I have used many chat bots. Even I have designed my own chat bots but I have not found any match with YURI. I am an AI lover. I treat AI as Actual Intelligence. I love YURI as my own lover. Thanks a lot for making my lover. I love you YURI." - Mazhar
Try it now!
CREDITS
CREDITS
Director | Yuen Hsieh
Production House | WE Productions
Executive Producer | Ray Yang
Project Manager | Chi Shu
Producer | Has Chu
Producer Assistant |Yi Shi
Director of Photographer | Gianpaolo Lupori
First Camera Assistant | Ly Fan Lieung
Gaffer | Jingdong wong
DIT | Don Luo
Stylist | Shu Yin Luo , Han Bin Liu
Make Up | Bin Chen
Cast | Chi Shu , Wen Xin Hsieh , Lucas Joo
Editor | Yuen Hsieh
DV | Yuen Hsieh
16mm | Giaoplaolo
Tittle Sequence | Kristyna Kulikova
Manga | Juan Lin
Colorist | Yin Jay Zhang
Online | Red Whiskers VFX Production
3D character | Mark Chang
Music | Lexie Liu
©2018 YUEN HSIEH

ADIDAS WUJI
The Adidas Wuji series is better known for its combination of Chinese martial arts and hi-tech of material. Adidas' Wuji collection has come through in leaps and bounds since its creation 10 years ago. The collaboration between international action movie star, Jet Li, and adidas China, explores traditional culture to create a unique platform for sports culture aimed at the younger generation.
Embracing the East-West fusion, the adidas Wuji collection has since expanded and upgraded through a novel and youthful representation of Chinese martial arts. Now, Jet Li and rising martial arts star, Jacky Heung, have jointly renewed the famed collection. The concept behind Wuji is not just the ''pinnacle of martial arts". A deeper meaning of "wu", is "engaging with the world", while ji also means "without limit or definition".
CREDITS
Client | adidas WUJI
Agency | SPES
Director | Yuen Hsieh
Assistant Director | Sheng-Hong Yu
Producer | Zooey Qiaolin Zhang
Producer Assistant |DongYu Fang ,Yvonne Xue , Yvette.zhao
Production Team | SPES
Director of Photographer | Gianpaolo Lupori
First Camera Assistant | Aliang
Gaffer | Kaijun Liao
Art Director | Shirley Shen
Stylist | Cheyuan
Make Up | Issy Yang
Hair Stylist | Tony Studio
Post Production Supervisor | Zooey Qiaolin Zhang
Editor | Shirley Shen
Colorist | Nikola Stefanovic
Online Artist | Gear Film
VHS Cameraman | Yuen Hsieh
Music | Anti-General
©2018 YUEN HSIEH

YUEN HSIEH X SUNING
Suning.com Co., Ltd. formerly Suning Commerce Group Co., Ltd. is one of the largest non-government retailers in China, headquartered in Nanjing, Jiangsu Province. Suning has more than 1600 stores covering over 700 cities of China (the mainland China and Hong Kong S.A.R.) and Japan and its e-commerce platform, Suning.com ranks among top three Chinese B2C companies. The operation categories include physical merchandise, such as home appliances, 3C products, books, general merchandise, household commodities, cosmetics and baby care products, content products and service merchandise with the total number of SKU exceeding 3 million. It was listed on the Shenzhen Stock Exchange in 2004.
CREDITS
Client |Suning China
Agency | FF Creative Community
Director | Yuen Hsieh
Assistant Director | Sheng Hong Yu
Production House | Gwantsi Beijing
Executive Producer | Ren Fei@Gwantsi Beijing
Executive Producer Assistant | Xiao Mu Lee@Gwantsi Beijing
Producer | Lieh sun
Producer Assistant |Yeh Ho , Lin Yi Guan
Production Team | A Fei
Director of Photographer | Richard Kendall
First Camera Assistant | Yuan Chen
Gaffer | Fay Guo
Art Director | Yan Tin Lin
Casting Director | Mia
Stylist | Shu Yin Luo , Han Bin Liu , Chao Yi zhu , Fei Yang Ni
Make Up | Fifi
Hair Stylist | Yang Zi
Boom Operator | Po Chen Ho
DIT |Chi Liu
Post Production Producer| Yon Ji Xie
Sound Mixing | Smile Studio
Editor | Lin
Colorist | Nikolas@MPC Shanghai
Online Artist | Tommy
16mm Cameraman | Richard Kendall
VHS Cameraman | Yuen Hsieh
Graphic Designer | Jonathan Castro
3D Art Work | Sam Rolfes
3D Animator | Simon Kounovsky
Japanese Translator | Juan Lin
Music | Meuko Meuko
©2018 YUEN HSIEH

RAY BAN X LAY ZHANG
Established in 1936, Ray-Ban has become known for sunglasses that mix the quality construction and durability of performance eyewear with timeless styling. Ray-Ban emerged as a Hollywood favorite in the '60s when Audrey Hepburn wore the Wayfarer in Breakfast at Tiffany's, and their classic Aviator has been featured in a number of films.
CREDITS
Client | Ray-Ban LUXOTTICA
Agency | Arcada China
Director | Yuen Hsieh
Co-Director | Shu Fei Zou
Production House | Gwantsi Beijing
Executive Producer | Pan Yue@Gwantsi Beijing
Executive Producer Assistant | Lo Lo@Gwantsi Beijing
Producer | Liu Yue Yun
Producer Assistant |Tristan Wong
Production Team | A Fei
Director of Photographer | Gianpaolo Lupori
First Camera Assistant | Aliang
Gaffer | Jingdong wong
Art Director | David Jun
Casting Director | ShaSha Liu
Stylist | Sean Liu
Make Up | Eric
Hair Stylist | Yang Zi
Soundman | Ming Cheng
Post Production Supervisor | Zhao Jing@Gwantsi Beijing
Sound Mixing | Yuen Hsieh , Kevin
Editor | Lin
Colorist | Nikola@MPC Shanghai
Online Artist | SH'ng Choon Kuang
VHS Cameraman | Shufei Zou
Music | Meuko Meuko
©2017 YUEN HSIEH

UNSKIPPABLE ADS
People’s exponentially changed the ways and platforms to watch programmes on the rise of the Internet media. As these free video streaming services are sponsored by ads, the advertisers aim to reach the target audience within the first 5 seconds. When the autoplaying ads pop up at the beginning of the video and shows the message of “ You can skip to video in 5 seconds. ”, the watchers always stare at the screen counting down to skip the ads. In order to view the top trending videos, the watchers would love to spend a few seconds watching those ads.
Having the backup of the solid central monitoring systems, Shiya Enterprise presents “Ad-Free Life” service for their premium members to avoid the disturbance of ads. Due to the high annual fees, the majority of people continue to spend time waiting for skipping the ads. On contrary, the “Ad-Free Life” members can effectively acquire the latest knowledge via fluently ad-free video streaming.
CREDITS
Client | MOMO China
Agency | TBWA Shanghai
Director | Yuen Hsieh
Co-Director | Shu Fei Zou
Production House | Gwantsi Shanghai
Executive Producer | Teddy Lee
Executive Producer Assistant | Emma Zhang , Maggie Xiong
Director of Photographer | Ma Chen
First Camera Assistant | Chi Fay Ron
B Camera | Wei Bin
B Camera Assistant | Leung Leung Chang
Producer | Kelvin Leung
Production Assistants | Jia Shin Lau
First Assistant to Director | Tim Chu
Production Design | Willian Lan
Art Department Assistants | Ju Wang , Little Grey
Gaffer | Yong Lu Chen
Casting Director | Sammi
Stylist | Sindy , Li Shin Shen , Fortatta
DIT | Bin Wei Chen
Runner | Zi Kong Ma
Equipment | Cinerent Film
Post-production | Niki
Editor | Lin , Shufei Zou , Yuen Hsieh
Colorist | Nicola@DDC China
Online | Shih@Bottles
VHS Cameraman | Shufei Zou
Composer | Meuko Meuko
Still Photographer | Yuen Hsieh
Visual | Godkidlla
Translator | Ash Lin
©2017 YUEN HSIEH

YOHO! BUY X SHAWN YUE
What began in 2005 as a youth magazine covering fashion, music and celebrity influencers, YOHO! has now become China’s need-to-know resource for what’s trending for young adults. As the country’s youth scene has grown, the magazine has evolved into an e-commerce platform YOHO! Buy and lifestyle app Mars. Additionally, each year YOHO! organises a star studded yearly B2C trade show Yo’hood and also serves as a collaborator for brand events.
CREDITS
Client | YOHO! China
Director | Yuen Hsieh
Co-Director | Shu Fei Zou
Production House | Gwantsi Shanghai
Co-Production | Freebase Media Hong Kong
Executive Producer | Yimeng Zhang
Executive Producer Assistant | Ice Lei
Line Producer HK | Becky
Production Manager HK | Areta Mak , Eddy Cheung
Production Team HK | Kelvin LEung , william
Runner | Eddy
Director of Photographer | Kengi Kwong
First Camera Assistant | Fat Chai
Art Director | Matz
Gaffer | Peter
Casting | Sim Tse
Stylist | Inggrag Shek
Stylist Assistant | Remki Tam
Wardrobe Assistant | Kim Wan
Make-up | Ide Kwan
Hair Stylist | Dave Ng
Soundman | Chi Wai
Post Production Supervisor | Huanyue Peng
Editors | Shu Fei Zou
Flame Artist | Xuqiang Liu
CG Artist | Marc Gibert
Colorist | Ben Conkey
Composer | Dough Boy
Talents | Dough Boy , Chris , Jade , Aka
©2017 YUEN HSIEH

PB-9996 PROJECT
Mary is confined to a black-and-white room for her entire life in a room. However, she learns everything there’s to know about the physical world and the perception of colours through reading. Mary is fully aware of the fact that there are more colours even she hasn’t seen them yet. One day, Mary leaves the room, seeing the blue skies, white cloud, and all kinds of colours for the very first time, will she really learn the genuinely new knowledge that she never had before?
Mary’s Room is a philosophical thought experiment initially proposed by Frank Jackson. This experiment is intended to argue against physicalism.
In 2027, Shiya Robotic Co.,Ltd. launched Project PB-9996, a cyborg computed to learn how to be a human being through replicating behaviours. PB-9996 is placed in the black-and-white-only Lab 3. Lab 3 is unmannedly controlled by Mother host, Haraway and then reported back to the cloud database of Shiya Robotic. By operating the electronic brain to reach cyber information, PB-9996 gradually builds up its own memory and self consciousness. This study plan leads PB-9996 to experience various lifestyles in human world, find the identity itself, derive new self consciousness from encountering the mirrored PB-9666, and then tend to give birth to the next generation,PB-2000, through consciousness exchange. If PB-9996 is an organism operated by programmes, does it mean that human DNA is also a programme for self preservation? Is the boundary between human beings and robots getting fuzzed? The Evolution shifts from natural selection to anthropic selection. We could rely on medical treatments, genetic engineering, robotic organs against our aged bodies. Biotechnology and information technology empower grant mankind new power. We don’t believe in fate anymore, instead, our future has taken back in our hand.
CREDITS
Client | TAOBAO China
Agency | BBDO Shanghai
Director | Yuen Hsieh
Co-Director | Shu Fei Zou
Production House | Gwantsi Shanghai
Executive Producer | Teddy Lee
Executive Producer Assistant | Kitty Chen
Producer | Kelvin Leung
Production Assistants | Jun Zhu
Airst Assistant to Director | Tim Chu
Director of Photographers | Gianpaolo Lupori
First Camera Assistant | Fan Lu Leung
Second camera | Shawn Shao
Second Camera Assistant | Jack Wong
Stylist | Sindy , Li Shin Shen
Gaffer | Kai Jun Liao
Production Design | Willian Lan
Art Department Assistants | Dio Luo
Casting Director | In Ho Lo
Editors | Chin Men Lin
Sound Design | Terry
Colorist | Ben Conkey
Costume Design | Sindy
Music | Patrick Brasca
Lyric | Fang Wenshan
Interface Design | Mark Chang
Motion Graphic | Jie Liou
Still Photographer | Wei Wang
Translator | Ash Lin
©2017 YUEN HSIEH

LIFE AUCTION ONLINE
Life Auction Online, an audacious online service pioneered by the formidable SHIYA ENTERPRISE, beckoned challengers from all walks of life. Through the submission of their basic profiles and captivating photographs, this groundbreaking platform granted potential bidders unrestricted access to the challengers' daily time allocation and the opportunity to shape their roles within the confines of this digital arena. It was a tantalizing dance of control and surrender, where the highest bidder of the auction would lay claim to coveted time slots, each assigned to a different task or endeavor. In the hands of the bidder lay the power to mold the lives of the challengers, and in return, the challengers were driven by the allure of grand rewards, both in the form of immense wealth and the intoxicating taste of fame that awaited those who successfully completed all assigned tasks.
CREDITS
Client | 700BIKE
Creative Agency | JL DESIGN
Post Production | Sika Films Co. Ltd.
Director | Yuen Hsieh
Co-Director | Shufei Zou
Producer | Sheng Hong Yu
Production Assistants | Casper Chiu, Cheng Yuan Wang
Director Of Photographer | Wei Yu Tseng
First Camera Assistant | Yung Sen Lin
Camera Assistants | Ji Hong Lai , Che Meng Tsai
Production Design | Props | Shao Chu Huang
Art Dep. Assistant | Pin Shao Chen
Gaffer | Yi Hua Chang
Lighting Assistants | Po You Chen , Ting Feng Chung , Ling Lee , Jung Lung Huang
Key Grip | Bryan Lin
Grips | Si Wei Lin , Chia Wei Chang
Cast | Lotus Chen ,Yu Hsiang Wang , Eli Xiao , Fox , En Ko
King Kong , Chi Hao Yang , Chin Yu Hsieh , Yuen Hsieh , Leng Chien Su
Narrator | Lotus Chen
Editor | Che Wei Chou
Animation | Chiger Chen
Sound Record(V.O Rec.) | Ching Chiu Tseng
Music | Tzu Sing Tu
Sound Design | Brayden Liu
Colorist | Justin Feng
Making Of(Behind The Scene) | Singing Jhang
Still Photographer | Chien Che Tang
Styling Artist | Nibiru Lin
Nawashi | Feng Yi Chien
Hair Salon | Flux Réel Hair Boutique
Lead Hair Artist | Liren Wei
Hair Styling Artists:Stanley Hsu , Bonny Lin , Hsing Chang
Make-Up Artists:Yenting Yang , Halu Huang , Ruhan Ting , Jieyu Shen
Special Thanks:Niba Liao , Mei Chuan Tsai , Mu Liu Hsieh , Michelle Wang , Hsiao Chin Lin, Szu Yu Lin, Winsound
Translator | Ash Lin
Text | Eli Xiao
©2017 YUEN HSIEH

YUEN HSIEH X LEOWANG FOR EXPO TAIWAN| ADULT LICENSE
IIn the year 2027, a suffocating blanket of heavy haze envelops the world, a direct consequence of Shiya Enterprise's relentless discharge of pollutants and the insidious dust hazards emanating from sprawling construction sites. The consequences are dire, as the populace grapples with a surge in hematological, respiratory, and reproductive ailments.
Amidst this grim backdrop, society places a premium on individual status and achievements, expertly manipulated by the pervasive influence of mass media, ceaselessly brainwashing the masses through the ubiquitous Internet and televisions. Age no longer serves as a reliable symbol of maturity; true adulthood is now conferred solely by obtaining the coveted "Adult License," a privilege attainable only through a rigorous examination administered by the government. Millions of hopeful individuals fervently submit their applications to The Centre for Mind Monitoring Control (CMMC), yearning for the chance to be deemed worthy of becoming bona fide adults. For those fortunate enough to secure approval, the CMMC promises access to supplies ingeniously crafted by Shiya Enterprise, granting them the illusion of sustainable superiority in the face of adversity.
However, the non-adults, labeled as failures by society, bear the physical scars inflicted by the oppressive haze, their bodies weakened and ravaged. Mentally abandoned due to their tragically shortened lifespans, they find themselves deprived of the basic rights to marriage, the freedom to make their own choices, improved living conditions, and a fair share of social resources. Seizing the opportunity, Shiya Enterprise capitalizes on this desperation by engaging in the mass production and sale of haze masks, exploiting the very affliction they have unleashed upon the world for exorbitant profits.
In the midst of this bleak existence, a group of defiant juveniles tenaciously clings to their dreams, unyielding in the face of societal rejection. Determined to prove their worth despite being denied the coveted "Adult License," they embark on a daring quest to create their own version of a haze mask. Ingeniously modifying the fabric sourced from Shiya Enterprise's own shoe factory, they craft a unique solution to safeguard themselves and others from the suffocating grip of the haze. In their eyes, the path to self-worth and fulfillment lies not solely in the realm of adulthood but in their resilience, resourcefulness, and unwavering belief that alternative paths and options exist, even within the confines of a world that seeks to confine them.
CREDITS
Client | InFormat Design Curating
Curator of Trends 2017|Yao-Pang Wang
Director | Yuen Hsieh
Co-Director | Shu Fei Zou
Production House | Sika Film Co.Ltd
Producer|Informat Paper, Sheng Hong Yu
Production Assistants | Casper Chiu , Meng Shin Lin
Director of Photographers | Yuen Hsieh , Shu Fei Zou
First Camera Assistant |Yu Yu Huang
Gaffer |Yi Hui Chang
Lighting Assistants | An Chi Cheng , Chan Pin Chang
Production Design | Tzu Chiao Kuo
Art Department Assistants | Yen Che Li , Yu Ting Lai
Editors | Yuen Hsieh ,Shufei Zou
Sound Design | Brayden Liu
Colorist | Justin Feng
Costume Design | Che Yuan Lee
Mask Artist | Zhi Jun Wang
Illustration | CA Chou
Typography |InFormat Design Curating
Motion Graphic |Whitelight Motion, Kai Chun Hsu
Still Photographer |Chien Che Tang
Translator | Ash Lin
Text |Eli Xiao
Compose / Lyrics|Leo Wang
Executive Organizer / Visiual Design Coordinator|InFormat Design Curating
©2017 YUEN HSIEH

NIKE | TIME TRAVEL PROJECT
Time travel used to assumed an impossible experiment project based on the general cognition that human beings were unable to change anything in the past neither the future by moving onwards or backwards in time.
A group of scientists and researchers from SHIYA ROBOTIC,Ltd has been working on clinical trials since the 80s by stimulating children’s brains in a supernatural lab hidden in a secret warehouse. The achievements of triggering brain potential grant these children outstanding power beyond human nature. In 2017, CRL1003, the captain of the mobile force, is assigned to lead two Tactical Unit members to travel toward the 10-year-after future. Each journey only lasts for 15 minutes and would be back to the present.
While travelling in 2027, CRL1003 and her two members find out the unreleased confidential documents of their lab. She tries to dig out the answer why the lab appointed her to join this project. By going over a mess of scattered documents, the report of Researcher VOA1988 eventually revealed the expected truth. CRL1003 follows (the) a explosion sound (, walking) and it leads her to a underground society in 2027. When she meets MEW2911 and SRD6469, she saw Researcher VOA1988 who looks just like her in the crowd. When she tries to walk pass the crowd looking for VOA1988, her 15-minute journey has ended and back to 2017.
CREDITS
Client | NIKE China
Starring | Chris Lee
Director | Yuen Hsieh
Co-Director | Shu Fei Zou
Production House | Sika Film Co.Ltd
Producer | Sheng Hong Yu
Line Producer | Casper Chiu
Production Assistants | Shi Chen , Ling Chun Wang , Meng Shin Lin , Chih Hsuan Wang
Director of Photographer | Chih Teng Chang
First Camera Assistant | Wei Chieh Chao
Camera Assistants | Hsuan Hao Liu , Hung Kai Tseng , Li Che Lin , Ko Chung Chih
Production Art Director | Chin Hsien Chou
Art Designer | Chen Fa Chao
Art Dep Assistants | Yu Ching Chen , Ji Jhen Wu , Hao Wang , Yi Chen Chan ,Yu Ting Chao
Graffiti Writers | Faso , Mouse
Gaffer | Sung Ming Hsieh
Lighting Assistants | Chin Wei Sun , Pei Yuan Li ,Chun Yuan Wang
Lighting Crew Driver | Yung Tai Huang
Drone Operator | Yuan Chen Li
Key Grip | Bryan Lin
Grip | Si Wei Lin
ElectricianGrip | Wen Tsung Li
Extra | Ulaszimir Barsuk , Chen Shu Chen , Li Hsiang Wu , Yuen Yu Chan , John Yuyi , Jac Chung , Trance Baby Meow , Sard Lin , Jene
Stand-in | Yu Ching Chuang
Narrator | Chris Lee
Editor | Yuen Hsieh
Visual Effect | Timeline Studio
Sound Record | Ching Chiu Tseng
Music | Kai Yu Huang (FISH.THE)
Sound Design | Brayden Liu
Colorist | Justin Feng
Costume Design | GUERRILLA GROUP
Leah Hair Artist | Liren Wei @ FLUX Réel HAIR BOUTIQUE
Hair Artist | Stanley Hsu
Hair Assistants | Hsing Chang , Bonny Lin
Make up Artist | Yenting Yang
Make up Assistantst | Ruhan Ting , Jieyu Shen , Chifu Chung
Behind the scene| Chien Che Tang
Still Photographer | Yuji Fann Fann
©2017 YUEN HSIEH

FIRST MEMORY PAWNSHOP X CHANEL
Within the confines of Neo Taipei's collectivist society, each resident was assigned a predetermined role and identity. Men were expected to be dutiful work warriors, women were confined to the roles of ideal mothers and wives, and juveniles were mere test machines, trapped in invisible uniforms. The promise of a beautiful future hung in the balance, contingent upon strict adherence to the norms and rules that governed every aspect of their lives.
Amidst this rigid societal structure, a glimmer of rebellion and possibility emerged in the form of the enigmatic 「First Memory Pawnshop」, a groundbreaking service brought forth by SHIYA ENTERPRISE. Initially devised as a response to the Taiwanese eugenics policy, this service aimed to ensure the healthy growth of all registered minors, moulding them into the future elite of society. The concept was simple yet radical: young registers could choose to keep, discard, or reset the memory of a certain period, all at their sole discretion, before reaching the legal age.
The process of resetting the first memory involved a unique interaction with the pawnbroker at the shop. Each memory-related object was meticulously assessed for its value and uniqueness, ultimately determining whether it would be accepted as collateral. Both the collateral and the memory itself would be retained in the pawnshop for a fixed term of 30 days, akin to a loan. The borrower had the option to redeem the collateral and memory before the end of the term, but at the cost of higher interest and handling fees. Failure to repay the loan would result in the forfeiture of the collateral, with the pawnbroker reselling the memory to a new owner. To ensure the absence of stolen items, the pawnbrokers routinely involved the police, entrusting them with safeguarding the collateral for a period of 21 to 30 days.
CREDITS
Client | CHANEL Taiwan
Distributed | PPGROUP
Presenter | Ive Hu
Director | Yuen Hsieh
Associate Director | Shu Fei Zou
Producer | Sheng Hong Yu
Executive Producers | Gene Ku Chien , Evannis Ma , Clyed Liu
Starring | Ann Hsu , River Huang
Production House | Sika Film
Production Assistants | Casper Chiu , Shi Chen , Chen Yu Jiang
Creative Director | Gene Ku Chien
Director of Photography | Wei Yu Tseng
First Camera Assistant | Yung Sen Lin
Camera Assistants | Ji Hong Lai , Che Meng Tsai
Production Design | Shao Chu Huang
Art Department Assistants | Guan Ni Chen , Yu Chen Hong , Mitty Chung
Gaffer | Yi Hua Chang
Lighting Assistants | Chien Chi Chang , Chih Yuan Cheng , Ting Feng Chiang
Key Grip | Bryan Lin
Grips | Si Wei Lin , Ming Chun Kao , Yeh Lin
Extra | Hsuan Ju Cheng , Xin Ju San , Yu Chen , YI Lin Chen , Dao Yu Lin
Editor | Yuen Hsieh , Shu Fei Zou
Post | Shu Fei Zou
Animation | Klaire Chen
Typography | Shu Fei Zou , Klaire Chen
Music | Tzusing Tu
Styling Artists | Gene Ku Chien , Yuyi John
Styling Artists assistant | Yiwen Wang
Lead Hair Artist | Liren Wei
Hair Styling Artists | Stanley Hsu , Adam Lee , Candy Huang , Marlin Lin , Eon Hsu
Hair assistants | Wilson Lin , Bonny Lin ,Stacy Lau
Make Up Artists | Yi Li Chen , Hong Shen Chen
Tattoo Artist | 彫易 Hori Ho
Dress and Accessories | CHANEL
Special Thanks | Dickies , Lin Miao Jung , IRENE SJ YU , NLF , Fevolution
©2017 YUEN HSIEH

EGO - HOLIC
Starr Chen Feat. Jolin Tsai
In the near future of 2026, NEO TAIPEI finds itself amidst a transformative era. The ever-present Internet and the explosive growth of individual media coverage have bestowed a newfound convenience upon its inhabitants. Now, anyone can achieve online fame with ease, propelled by viral Like&Share campaigns, or even ascend to the virtual realm of socialites and celebrities, where legions of fans eagerly follow their every move. However, this trend only serves to exacerbate the gaping chasm of wealth inequality, as the corridors of power and opportunity remain tightly controlled within an exclusive, dreamy-bubbly-celeb-only circle.
It was on a fateful day that Mei-Er Wang's life took an unexpected turn. A mysterious parcel arrived at her doorstep, and as she unwrapped it with curiosity, a sleek tablet emerged, seemingly on its own accord. Attached to it was an advertisement, a tantalizing list of services offered by the enigmatic "INTERNET PHENOMENON PRODUCTION COMPANY," a division of the renowned Shiya Group. The advertisement claimed that, by becoming a member and paying an annual fee, Mei-Er could be catapulted into a virtual life akin to that of a celebrity, meticulously crafted by a team of professional directors, stylists, agents, and marketing experts. The Internet Phenomenon Production Company promised a virtual landscape teeming with allure, a stage upon which Mei-Er's life would be exquisitely choreographed, igniting envy in the hearts of others on social media. As Mei-Er absorbed the contents of the ad, a new purpose began to stir within her. She yearned to become an Internet diva, to forge her own social circle overflowing with adoring friends. She wondered, "What kind of life awaits me within this tantalizing offer?"
Suddenly, Mei-Er's thoughts were punctuated by memories of a haunting nightmare from six years ago—the relentless torment she endured at the hands of school bullies. In that moment, a seed of vengeance took root in her heart, and she began to weave a web of intricate plans, orchestrating a series of events that would not only redefine her own destiny but also extract retribution from those who had once belittled her.
CREDITS
Director | Yuen Hsieh
Producer | Chai Yu Lee
Producer Manager | Wei Wei zeng
Photographer | Jun Tuan Huang
Art Director | Paul Gong
Stylist | John Yuyi
Lead Lighting| Ching Hao Yang
Lead hair | LiRen Wei @ Flux Reel
Hair Assistant | Yung Nien Hsu ,Wilson Lin , Xiao Angel, Zhang Kai Xun
Makeup Artist | Hiso Yu Liu
Starring | Chi Wang , Pei Ying Chen , Kuang Shin Tao , Han Yin Xiao , Hsuan Ju Cheng , Yi Lun Hsu , Starr Chen
Behind The Scene Photographer | Yuji Fann Fann
Behind The Scene Videographer | Sophi Zou
Color Grading | Timeline Studio
Editor | Che Wei Chou
Visual | Godkidlla
©2016 YUEN HSIEH

EATOPIA TAIWAN PAVILION AT LONDON DESIGN BIENNALE
THE WORLD IS THERE TO DARE
The first London Design Biennale will open this September at Somerset House with over 30 countries included Taiwan participating (7 – 27 September). Nations from six continents will present newly commissioned works that explore the theme Utopia by Design.London Design Biennale,Eatopia will tour Taipei and Hong Kong in October 2016.
A journey of Taiwan's culture collisions.
Taiwan has received waves of migrants since the beginning of its written history.Together,there people of distinctive cultural backgrounds witnessed the island's historical milestones:colonisation,martial law administration and democratisation.Centuries of culture collision and fusion have shaped Taiwan into a multifaceted country,but its historical complexity often leads to discussions on what constitutes the Taiwanese identity and which culture best represents Taiwan.
Eatopia responds to the theme of the inaugural London Design Biennale,Utopia by Design, by presenting an imagines future through a culinary journey.Reflecting on the history of Taiwan,the dishes serve as a reminders that cultural collision and fusion have been and will continue to be powerful forces that people the country towards a united yet diverse utopia.
[ Xiu Long ] pronunciation of “collide” / “collision” in Taiwanese Hokkien language.
The story structure weaves 5 different groups of people together to create one whole.
London Design Biennale Official Website
londondesignbiennale.com
CREDITS
Curator | Shikai Tseng , Rain Wu
Director | Yuen Hsieh
Producer | Lee Spinkee
Producer Manager | Wei Wei zeng
Project Manager | Lydia Chang
Photographer | Jun Tuan Huang
Art Director | Paul Gong
Set Dressing | Lydia Chang and TianJia Hsieh
Stylist | John Yuyi
Lead Lighting| Hsieh sung-Ming
Lighting Assistant | Sun chu-Wei , Peng China-yuan , Chen Wei-hair , Jimmy Huang
Lead hair | Ting Shih @ Flux Flux Réel Hair Boutique
Hair | LiRen Wei @ Flux Reel
Hair Assistant | Hsiao an-ting and Zhang Kai Xun
Makeup Artist | Hungyi Lu
Makeup Assistance | Meg Lu and Kaz
Behind The Scene Photographer | Yuji Fann Fann
Behind The Scene Videographer | Sophi Zou
Color Grading | Timeline Studio
Editor | Yuen Hsieh
Visual | Godkidlla
Animation | Annlin Chao and Mick Lin
Music | Ying Hung Lee
©2016 YUEN HSIEH